![]() ![]() “I just thought, OK, now I’m going to send emails every Monday through Friday and see where it goes, and hopefully, I will be able to build a brand out of it,” says Lisa. She worked with an artist to create a logo and built the back-end program to be able to send out a daily email. Having always been a “foodie” (actually she admits to being food obsessed) but with no nutrition or food science degree or background, Lisa set out to create content to email to about 100 people containing tips, food finds, recipes and real-world eating strategies.Įven before the days of email marketing, she realized that getting bombarded daily by emails could be annoying, so she only approached people she knew. ![]() That’s where the idea for Hungry Girl was born says Lisa: “I thought, ‘Wouldn’t it be interesting from a regular person’s perspective, to write about food in a way that’s fun and humorous and helpful,’ and try to help a lot of people.” “They were creating huge portals of information for very small audiences, and I thought, ‘What if I just created a small amount of content for a huge audience?’ That might be a better approach.” “I was thinking a lot of people are doing it wrong,” says Lisa. It was in the early 2000s, before social media, blogs and blogging. in the early days of the World Wide Web, Lisa witnessed mistakes being made by big brands in their approach to web content. “I was always interested in creative writing and content development.” She worked for Nickelodeon for five years and then at Warner Bros., where she helped launch their brands and bring new brands online. “I was editor-in-chief of some teen magazines right out of college starting when I was 20 or 21 years old,” she recalls. Professionally, Lisa has always been in entertainment. In addition to creating content for daily emails, the Hungry Girl media empire includes a significant presence on social media, best-selling cookbooks, videos, television appearances, a magazine, podcast and weekly contributions to, and .Īnd to think it all began with an email from a girl who loves food. Lack of sleep makes complete sense when you take into account all she has accomplished since launching the Hungry Girl brand in 2004. Lisa Lillien (aka Hungry Girl) admits she probably doesn’t get enough sleep these days in reality, it’s probably been true for a few years. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |